About us

We, bfinance UK Limited, are committed to protecting your privacy and personal information. This Privacy and Cookie Policy (Privacy Policy) details the steps we take to protect your personal information when you visit (our site). It describes the personal information that we collect, the purposes for which we use such information, and your choices regarding our use of it.

Our legal status under UK data protection law is that of a data controller and in this capacity we will securely store and process your personal information which you have provided to us. Data controller is a legal term used in the Data Protection Act 1998 to signify the person who controls what to do with any given personal information.

The steps we take to protect your personal information and how you can review and correct your personal information are also covered here. By accessing our site, you are consenting to the information collection and use practices described in this Privacy Policy.

Changes to this Privacy Policy

bfinance may occasionally update this Privacy Policy. When we do, we will revise the “last updated” date at the bottom of the Privacy Policy. Please ensure that you frequently check this Privacy Policy for any updates.

Collection of information

Information collected directly from you

Generally, you can visit our site without entering any personal information. On certain pages, we may ask you for personal information to provide a service or carry out a transaction that you have requested.

The personal information we collect may include:

• contact details, such as your name, title, company/organisation name, email address, telephone and fax numbers, and physical address;
• information about your company, and job function;
• your email marketing preferences;
• information used to customise and facilitate your use of our site, including login and technical information;
• enquiries about our services;
• event registration information; and
• and feedback from you about our site and our services.

You are not required to provide any of this information, but if you do not, we may not be able to provide you the requested service or complete your transaction.

Information collected automatically

We collect information about your visit to our site, including what pages you view, the number of bytes transferred, the links you click, the materials you access, and other actions taken within our site. On pages that you enter with a username, we may connect this information with your identity to determine your potential interests in our services.

We also collect certain standard information that your browser sends to every website you visit, such as your Internet Protocol (IP) address, your browser type and capabilities and language, your operating system, the date and time you access the website, and the website from which you linked to our site. We do not link this information to your identity.

Use of information

Services and transactions

We use your personal information to deliver services or carry out transactions you have requested, such as providing information on bfinance services, facilitating use of our site, and so forth. In order to offer you a more consistent experience in your interactions with bfinance, information collected by our site may be combined with non-personal information we collect by other means.

Website improvement

We may use your personal information to improve our site and related bfinance services, or to make our site easier to use by eliminating the need for you to repeatedly enter the same information or by customising our site to your particular preference or interests.


With your permission, we may use your personal information gathered via our site to inform you of services available from bfinance. When collecting information that might be used to contact you about our services, we will always give you the opportunity to opt-out of receiving such communications.

Moreover, each email communication we send includes an unsubscribe link allowing you to stop delivery of that type of communication. If you elect to unsubscribe, we will remove you from the relevant list within 10 business days.

Employment Applications

In connection with a job application or inquiry, you may provide us with information about yourself, such as a resume or curriculum vitae. We may use this information throughout bfinance and its controlled subsidiaries and affiliates for the purpose of employment consideration. We may keep this information for future consideration as we deem necessary unless you direct us not to do so.

Use of cookies and web beacons

Cookies are small files that websites save to your hard disk or to your browser’s memory. We may use them to track the number of times you have visited our site, to track the number of visitors to our site, to determine and analyse visitors’ use of our site (including the effectiveness of online advertising), to store information that you provide such as your preferences, and to store technical information useful for your interactions with our site.

We may use session cookies (cookies that are deleted when your browser session ends) to store your username, elements of your user profile, to facilitate your movement around our site and other information useful in administering the session.

You have the ability to accept or decline cookies. Most Internet browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your computer. If you choose to decline cookies, you may not be able to fully experience the features of our site or other websites that you visit.

To learn more about cookies and how to disable them we recommend you visit the following websites: and

Our site also may contain electronic images known as web beacons – sometimes called single-pixel gifs – that allow us to count the number of users who have visited those pages. We may include web beacons in promotional email messages or newsletters in order to determine whether messages have been opened and acted upon.

Disclosure of your personal information

Except as described below, personal information you provide to bfinance through our site will not be shared outside of bfinance and its controlled subsidiaries and affiliates without your permission.

Disclosure to service providers

bfinance contracts with other companies to provide services on our behalf, such as hosting websites, sending out information, and analysing our site. We provide these companies with only those elements of your personal information they need to deliver those services. These companies and their employees are prohibited from using your personal information for any other purpose.

Disclosures in connection with acquisitions or divestitures

Circumstances may arise where for strategic or other business reasons bfinance decides to sell, buy, merge or otherwise reorganise businesses in some countries. Such a transaction may involve the disclosure of personal information to prospective or actual purchasers, or receiving it from sellers. It is bfinance’s practice to seek appropriate protection for information in these types of transactions.

Disclosure for other reasons

We may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual.


bfinance is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorised access, use, or disclosure.

For example, we store the personal information you provide on computer systems with limited access that are located in facilities to which access is limited.

For websites to which you login, it is your responsibility to ensure the security of your password and not to reveal this information to others.

Reviewing your personal information

In some cases, you can review and correct personal information provided through our site by going to the page on which you provided the information.

In all cases, you can make a request to review and correct your personal information collected via our site or ask bfinance to stop using it by sending us an email. We may take steps to verify your identity before providing you access to your personal information and may request a small administrative fee of no more than £10.

You can help us to maintain the accuracy of your information by notifying us of any change.

Consent to international transfers of personal information

The personal information we collect on our site may be sent to countries in which bfinance, its affiliates or subsidiaries maintain facilities. We may also store and process the information there.

Although the laws that protect personal information in those countries may differ from the laws where you live, we will take all steps necessary to ensure that your privacy and personal information is protected.

By using our site and giving your information to us, you consent to the transfer of the data outside of your country.

Children’s information

bfinance does not knowingly collect information from children and does not target or direct its site to children.

Links to other websites

Our site may contain links to other websites. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other websites.

Enforcement of this Privacy Policy

If you have questions regarding this policy or our handling of your personal information, please contact us. We will promptly address your concern and strive to reach a satisfactory resolution.


Last updated on 08 November 2013